The Case for Slower, More Consistent Content Marketing
Why consistent content marketing is worth fixing before spending more on anything else.
Where This Actually Shows Up
We've reviewed enough accounts to notice a pattern: businesses that get consistent content marketing right tend to get almost everything downstream of it right too. The reverse is also true.
What Actually Moves It
We've found that topic cluster planning explains most of the variance between accounts that perform well and ones that don't, with publishing cadence accounting for the rest once the basics are covered.
The Takeaway
The takeaway isn't complicated: get consistent content marketing right before spending more anywhere else. It's rarely the most exciting line item in a marketing plan, but it's consistently one of the highest-leverage ones.
Want This Handled for You?
That's exactly the kind of work Client & Co does day to day.